Decision Readiness
Website Confidence Assessment

Your website may be costing you enquiries

Most small business websites look fine — but they don’t always make it easy for visitors to get in touch.

The impression your website gives often shapes the decision before your work does.

This assessment shows where small changes could help — without rebuilding the site.

Takes a few minutes. No plugins. No technical access. Built for small business owners.

What this gives you

A clear, plain-English summary of how your website reassures potential customers — and where small changes could help.

Clear summary
A straightforward overview of how confidently your website presents itself to new visitors.
Improvement opportunities
The main areas where visitors may hesitate — explained without technical language.
What to focus on first
A simple view of what to focus on first.
What this is

A calm, visitor-focused review of how clearly your website supports enquiries.

What this isn’t

Not a redesign, SEO audit, speed test, or generic checklist.

What you get

A plain-English report showing where visitors may hesitate and what to focus on first.

Why this matters

Most business owners invest in a website once and expect it to quietly do its job.

But visitors make quick, instinctive decisions — often based on subtle signals that are easy to miss when you’re close to the business.

This assessment helps you see your website from the outside, so you can improve it with confidence rather than guesswork.

What you’ll receive

An easy-to-read report focused on reassurance, clarity, and next steps — not theory or best-practice checklists.

A clear overall picture

How confidently your website currently supports enquiries.

Where visitors hesitate

The sections that may be quietly reducing trust or momentum.

What matters most right now

A practical improvement order — so you’re not changing things blindly.

What we base it on

Plain explanations of why each point matters to a real visitor.

Clear explanation first. Details available if you want them.

Who it’s for

  • Business owners who already have a website and want it to work better
  • Teams unsure what to improve — or where to start
  • Anyone considering marketing spend and wanting confidence first
Not for

If you’re looking for ongoing testing or technical work, this won’t be the right fit.

How it works

  1. Share a little context

    So your website is viewed in the right light.

  2. We review your site as a visitor would

    Focusing on clarity, reassurance, and ease.

  3. We explain what we see

    In clear, non-technical language.

  4. You get a simple improvement plan

    So you know what to focus on next.

Want a clearer view of how your website comes across?

This short assessment gives you a calm, practical starting point — before you change anything.

Start the assessment

Takes only a few minutes. No obligation to continue.