The Full Report

The Full Report explains how your website comes across to a first-time visitor — especially someone who is cautious and deciding whether to get in touch.

It focuses on confidence, clarity, and reassurance. This isn’t about design trends, SEO tactics, or traffic numbers. It’s about whether a visitor feels comfortable enough to take the next step.

The report is written in plain English and is designed for business owners, not marketers or developers.

The Full Report helps answer questions like:

• Do visitors quickly understand what I offer?
• Does my site feel trustworthy at the moments that matter?
• Is it clear who the site is for?
• Does getting in touch feel easy and low-risk?

Rather than listing lots of issues, the report focuses on what matters most first — so you’re not left guessing where to start.

Every Full Report includes:

• A clear summary of how your site feels to a first-time visitor
• The top sticking points most likely to reduce enquiries
• Where visitors may hesitate, even if nothing looks “wrong”
• What to fix first, explained in practical terms
• Why each issue matters, so changes make sense
• What can safely wait, so you don’t overwork the site

The aim is clarity and confidence — not overwhelm.

The report looks at your website through the eyes of someone who doesn’t know you yet.

It focuses on three simple areas:

• Trust — does the site feel reassuring where decisions are made?
• Clarity — is it obvious who the site is for and what you do?
• Next steps — does contacting you feel straightforward and safe?

This is based on what can be checked on the site itself, plus the answers you give during the assessment. Together, this helps highlight where uncertainty may quietly slow visitors down.

• It does not score or grade your website
• It does not tell you to redesign everything
• It does not rely on jargon or technical metrics
• It does not guarantee more enquiries

Instead, it gives clear priorities so any changes you make are more likely to help.

The Full Report is best suited to:

• Small, service-based businesses
• Enquiry-driven websites
• Owners who want practical guidance
• Sites that already receive some interest but want better results

If your website relies on people feeling confident enough to reach out, the report is designed for you.

Sometimes we can’t check enough of a site to produce a full report.

This might happen if:

• Key pages can’t be accessed
• The site is unfinished
• Automated checks are blocked
• There isn’t enough visible information to assess properly

When that happens, we provide a limited assessment instead. Limited assessments are still useful — and are never charged.

A full report is only offered when we’re confident it would be accurate and genuinely helpful.

• The Full Report becomes available immediately
• A copy is emailed to you as a PDF
• You can view it online at any time

You’re free to act on it yourself, share it with a developer, or simply use it to sense-check future decisions.

The Full Report helps you understand where visitors may hesitate — and what to fix first — so your website feels easier to trust and easier to act on.